David Chia is the Chairman of SME Center @ SMF, and serves as council member on the Singapore Manufacturing Federation, heading the Smart Automation Industry Group. He is Regional Managing Director of Beckhoff Automation Southeast Asia, a Germany-based leader in Control and Automation Technology. From a single person start-up office 15 years ago, he went through similar experiences every SME owner would have on the growth journey – recruiting core members, finding business partners, ironing out business processes and stepping out from the home base. Having went through multiple failures and learning-by-doing, he is currently pursuing a Doctorate in Business Administration and doing his dissertation in International Business, Strategy and SME Growth.

Ms Joyce Kua is the Director for Innovation Ecosystem Development at Enterprise Singapore. In this role, she leads her team to grow the innovation capacity of local enterprises, working closely with partners across the innovation ecosystem, so as to advance Singapore’s economic agenda.

Prior to this role, Joyce was with the Europe Division under the Global Markets team, promoting trade and investment opportunities, as well as deepening innovation linkages, between Singapore and key markets across Europe and Central Asia.

Joyce also had previous stints with the Ministry of Digital Development and Information, Ministry of Trade and Industry and Ministry of Education, covering a wide range of economic and social policy issues.

Audrey is a qualified lawyer, patent attorney and Managing Director of the regional law firm Yusarn Audrey LLC headquartered in Singapore. She specialises in developing robust intellectual property portfolios, intellectual property valuation, intellectual property financing, and commercial transactions. She is also a certified patent valuation analyst and TÜV SÜD Professional Singapore Certified Management Consultant, helping MNCs, SMEs and government agencies monetise intellectual property portfolios for global growth.

Audrey previously served on the board of Enterprise Singapore (a key agency under the Ministry of Trade and Industry), and is a current board member of Singapore Food Agency under the Ministry of Sustainability and the Environment. She is also a non-executive non-independent director in a SGX listed food manufacturing company.

She served as board member of Intellectual Property Office of Singapore from 2015 to 2022 helping design the IP Hub MasterPlan. Audrey is currently Chairman of Singapore Innovation and Productivity Institute Pte. Ltd., and is Vice President and elected Council Member of Singapore Manufacturing Federation.

Audrey was awarded "Partner of the Year" in 2022 by the Ministry of Law, Singapore for her outstanding services to the intellectual property sector. In May 2022, she was appointed to the joint China Council for the Promotion of International Trade / China Chamber of International Commerce Intellectual Property Committee.

As of 17 January 2024, she is a senior accredited director at the Singapore Institute of Directors. In April 2024, she was named as one of Singapore's Top 100 Lawyers by Asia Business Law Journal's A-List.

Mitchell is an accomplished sales and business development leader with over 17 years of experience driving regional and international growth across the lifestyle, tech, and retail sectors. Currently serving as Vice President of Sales at RISIS Private Limited, he leads cross-functional operations spanning eCommerce, wholesale, corporate sales, and product development, playing a pivotal role in expanding market reach and boosting revenue.

His track record includes successful regional expansion across Asia-Pacific with Targus, franchise development with HTL and AUSSINO, and international business management at OSIM, where he secured new markets and improved global profitability. Mitchell brings a strategic, relationship-driven approach, having worked with key partners such as Samsung, HP, and Deloitte. With a strong foundation in leadership, product strategy, and market development, he thrives in multicultural, fast-paced environments.

Geraldine is Head of Marketing at Shopee Singapore, where she oversees all marketing activities to reinforce Shopee as the leading e-commerce platform. She leads her teams to design and execute impactful marketing campaigns, enhancing the e-commerce experience for sellers and users on Shopee.

Geraldine joined Shopee in 2022. Prior to Shopee, Geraldine was Senior Engagement Manager at McKinsey & Company. She holds a Bachelor's degree in Accountancy from Nanyang Technological University.

Driven by the belief that good business is about doing good while doing business, I co-founded Mdm Ling Bakery in December 2017 a simple yet profound mission: to spread joy through the universal language of great food.

Together with 2 other co-founders' (Hongyi and Evelyn) leadership, Mdm Ling Bakery has grown into a prominent Singaporean brand, known for its heartfelt bakes and thoughtful gift experiences. We are proud to be recognized as Made with Passion brand — a national endorsement from Singapore Tourism Board (supported by Enterprise SG) in celebrating homegrown Singapore brands that inspire with purpose and authenticity.

As a father to four wonderful children, I am deeply committed to building a legacy that champions family, community, and meaningful connections. Every product we create carries the spirit of togetherness, quality, and passion that I believe in both at home and at work. I am always looking forward to sharing my journey of entrepreneurship, partnership, resilience, and purpose-driven leadership at the event, and to inspiring others to pursue not just success, but significance.